FAS5 شبكات التواصل الإجتماعي وصناعة الأزياء والموضة والإبتكار
Duration: 1 hour
Learning outcome: At the end of this Unit the learners will have the basic knowledge to use efficiently social media especially in the Creative sector.
Entrepreneurial competences
| IDEAS AND OPPORTUNITIES | RESOURCES | INTO ACTION | |||
|---|---|---|---|---|---|
| Spotting opportunities | x | Self-awareness and self-efficacy | Taking the initiative | x | |
| Creativity | x | Motivation and perseverance | x | Planning and management | |
| Vision | Mobilising resources | Coping with uncertainty, ambiguity and risk | x | ||
| Valuing ideas | x | Financial and economic literacy | Working with others | ||
| Ethical and sustainable thinking | Mobilising others | Learning through experience | x | ||
| Knowledge | Skills |
|---|---|
| The concept of social media in the Fashion Industry & creation | How to promote your product on social networks |
| The different uses of social networks | A solution to improve your creativity |
Personal story
Montse Torres (p.20-22): Worked in the fashion industry. Currently she is making patterns to order in Spain.
She doesn’t advertise her products for now, but when her line will launch, she will do it on her own. In order to build her online presence, she plans to build a website, her business’ Instagram, Pinterest and maybe Facebook. She does some brainstorming and creates mood board, using Pinterest and other media to get a clear idea of what she is looking for. She is planning to sell the clothes from her future line also on Etsy.
Need to acquire social networks skill, web marketing and about e-commerce
Documents/Articles:
- https://www.researchgate.net/publication/275714886_The_Impact_of_Social_Media_on_Fashion_Industry_Empirical_Investigation_from_Karachiites
- https://thefashionetwork.com/social-media-in-the-fashion-industry/
- https://www.forbes.com/sites/brookerobertsislam/2020/01/07/is-digitisation-the-saviour-of-the-fashion-industry-i-ask-a-cto-who-knows/#57fc63627e7a
Websites:
Videos and tutorials:
- https://www.youtube.com/watch?v=ICNKvtKcYLw (Can be a good introduction – highlights the importance of Fashion in our lives, and how internet has a revolutionary impact > start the module with a discussion)