Fashion and Creative Business

FAS10-A1. أ 1. ما هو التسوق الإلكتروني أو التسوق عبر الإنترنت؟




In this activity you will learn about e-shopping or online shopping and what do you have to bear in mind when purchasing clothes online.



  • What is e-shopping or online shopping? How could you describe it?
  • What is an online shop? Compare it with a store at a shopping centre or at a city centre. Mention 3 online shops that you know.
  • What are B2C and B2B?

Take 15 minutes to answer these questions.


After brainstorming, read the extract below about online shopping:

“Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product’s availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers, smart phones and smart speakers.

An online shop evokes the physical analogy of buying products or services at a regular “bricks-and-mortar” retailer or shopping centre; the process is called business-to-consumer (B2C) online shopping. When an online store is set up to enable businesses to buy from other businesses, the process is called business-to-business (B2B) online shopping. A typical online store enables the customer to browse the firm’s range of products and services, view photos or images of the products, along with information about the product specifications, features and prices.

Online stores usually enable shoppers to use “search” features to find specific models, brands or items. Online customers must have access to the Internet and a valid method of payment in order to complete a transaction, such as a credit card, an Interact-enabled debit card, or a service such as PayPal. For physical products (e.g., paperback books or clothes), the e-tailer ships the products to the customer; for digital products, such as digital audio files of songs or software, the e-tailer usually sends the file to the customer over the Internet. The largest of these online retailing corporations are Alibaba, Amazon.com and eBay.”

Source: Wikipedia https://en.wikipedia.org/wiki/Online_shopping

Then watch this video:

How does online shopping work?


Write down on a piece of paper 10 tips for buying clothes in store and 10 for buying clothes online. What is easier for you and why? You have 10 minutes to answer these questions.

Then read the followings articles:

  • “10 Tips and Tricks for Buying Clothes Online Like A Pro”


How many of the tips appeared in the article did you note down in the previous exercise?

  • “Internet shopping: how to buy online”


How many steps can you spot?

Paper, pen or pencil, access to the internet through a device (computer, laptop, Smartphone, tablet).