Fashion and Creative Business

FAS5-A1. أ 1. ما هي شبكات التواصل الاجتماعي؟ كيف يمكنها تحسين إبداعك؟




In this activity, you will learn what social networks are and the link with the Fashion Industry and creativity.



There are several authors who have defined what are social networks and their impact on industry. In this activity, we will focus on their impact on the Fashion Industry and your creativity.

Social networks can be defined such as websites or applications which help users to communicate with each other by posting information, comments, messages, images, etc. Often, people with similar interests are connected through the same networks.

Social networks are also seen as the future for fashion

branding, because it leads to fundamental changes in consumption. The Internet is now essential to help people decide to buy or not.

It is also a way to develop your creativity, thanks to the multiplicity of contents, photos, from which the artist or designer can get inspire.

Link with the Fashion Industry:

Thanks to social networks you will be able to:

  • Have a community, to create an audience…
  • Evaluate the competition from other brands
  • Create link between your brand and customers
  • Meet demand and expectation of future audience

View the following video (3:28):


Laptop, smartphone, tablet with internet connection.