Fashion and Creative Business

Social networks, fashion and creation


Duration: 1 hour

Learning outcome: At the end of this Unit the learners will have the basic knowledge to use efficiently social media especially in the Creative sector.

Knowledge Skills
The concept of social media in the Fashion Industry & creation How to promote your product on social networks
The different uses of social networks A solution to improve your creativity

Personal story

Montse Torres (p.20-22): Worked in the fashion industry. Currently she is making patterns to order in Spain.

She doesn’t advertise her products for now, but when her line will launch, she will do it on her own. In order to build her online presence, she plans to build a website, her business’ Instagram, Pinterest and maybe Facebook. She does some brainstorming and creates mood board, using Pinterest and other media to get a clear idea of what she is looking for. She is planning to sell the clothes from her future line also on Etsy.

Need to acquire social networks skill, web marketing and about e-commerce