Entrepreneurship
Fashion and Creative Business

FAS2.A2 Creativity techniques

Topic
Materials

TIMING/LENGTH (IN MINUTES): 50’

DESCRIPTION

In this activity, we invite you to learn from different creativity techniques, so that you can use them on your own.

DEVELOPMENT/ METHODOLOGY

1. MIND MAPS

LEARN

This tool will help you to express a way of thinking: irradiating thought. The mind map is a graphic technique that allows access to the potential of the brain.

Through mind mapping you will be able to explore a problem and to generate different ideas.

Please, check on this website how to create a mind map: https://litemind.com/what-is-mind-mapping/. Read also the recommendations provided.

DO

Now, create your own mind map and figure out how to solve one of the problems you are facing now that you have decided to start your own company. You can try to address issues such as: searching for funding, finding a location for your company, etc.

2. MORPHOLOGICAL FORCED CONNECTIONS

LEARN

This technique is very powerful, as it will help you to think on new possible solutions or approaches.

Please, check on this website how to develop Morphological Forced Connections:

https://www.mycoted.com/Morphological_Forced_Connections

DO

Using the same problem as before (or another one, if you have already solved it!), apply this technique to it. If you do this together with your business partner or some colleagues or friends, the result will be better!

3. SCAMPER

LEARN

This technique forces you to find different solutions by asking a list of questions stimulating new ideas.

SCAMPER is the acronym of: Substitute, Combine, Adapt, Modify, put another use, Eliminate and Reverse.

Learn more about this technique on the following link: https://www.inloox.com/company/blog/articles/innovation-better-problem-solving-with-the-scamper-method/

DO

Using the same problem as before (or another one, if you have already solved it!), apply this technique to it. If you do this together with your business partner or some colleagues or friends, the result will be better!

Follow the steps provided in this website: https://www.cleverism.com/idea-generation-problem-solving-using-scamper-technique/