TIMING/LENGTH (IN MINUTES): 40’
In this activity, you will learn how to achieve a commercial strategy that works.
We will focus on how to make an efficient commercial strategy in order to build the identity of your brand.
Now that you have seen the importance of a commercial strategy and marketing, you will see how to build your own commercial strategy.
To help you, here it is “10 Steps to create an efficient marketing strategy”:
To help you and have more details, read this article which will guide you in the creation of your own strategy:
And watch the video which is in “Materials”
Listen to this podcast (11’) about the 10 examples of powerful brand marketing, you will need it to the following activity:
Choose one brand of this list and focus on it for the next exercise.
You have 30 minutes to carry out an effective commercial strategy. To help you, use the resources below and the podcast “10 Examples of Powerful Global Branding“